Social Media as a medium for Content Marketing

 


How social media can help in Content Marketing?

Marketing through content has always been a powerful tool for brands and business to increase their reach. No one knows this better than social media marketers, who are continually experimenting with content in new and innovative ways to fuel growth. With an audience of 1.78 billion monthly active users on Facebook, Instagram, YouTube, Twitter, LinkedIn and Pinterest combined (Statista), it would seem foolish not to invest time into understanding social media as part of the marketing strategy.

Here are some best practices:

·         Replacing banner ads with sponsored posts can be very effective in front of highly engaged audiences that also happen to be looking at related products or pages on your site.

·         The ad creative that performs best on Facebook is visual in nature. Engagement rates for photos and infographics tend to be higher than other types of ads. Just make sure you're using an image that will attract the right customer base for your business.

·         A short video uploaded to YouTube and shared across social networks can go viral quickly, grab the interest of viewers, and help promote your brand or service in a meaningful way.

·         Contests tend to do well in the digital world because they can be quickly distributed and easily shared.

·         Appending simple text to an image or video is a proven way to increase click-through rates.

·         f you already have blogging services, then why not use it as part of your Facebook ad campaigns? Just remember that FB ads are only available for verified business pages, so plan accordingly (i.e., create a Facebook page first).

·         Promotions such as I'm Feeling Lucky or You May Already Win could prove useful if you're looking to send impulse buyers your way.

·         Using Inclusive Content on social media: The rise of social media has created a world where everyone has a voice and wants to be heard. This is why it's vital to not just market the benefits of your product, but also reinforce the idea that your brand values reflect the beliefs of your target audience.

·         If you don't have an existing blog, then you can still capitalize on the popularity and accessibility of social media by creating a piece of content (ebook, whitepaper or case study) that can be easily shared across networks.

·         Promote your business on LinkedIn Groups, which are powered by individuals interested in relevant topics such as marketing, technology and business.

 

Conclusion

Engage with your audience on their terms by offering something of value that they are looking for or providing them with the information they need or want in order to better their lives or businesses.Content marketing is a great use of social media and home improvement blog. The best way to use these channels is by building relationships with customers, followers and fans.

 

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