Social Media as a medium for Content Marketing
How social media can help in Content Marketing? Marketing through content has always been a powerful tool for brands and business to increase their reach. No one knows this better than social media marketers, who are continually experimenting with content in new and innovative ways to fuel growth. With an audience of 1.78 billion monthly active users on Facebook, Instagram, YouTube, Twitter, LinkedIn and Pinterest combined (Statista), it would seem foolish not to invest time into understanding social media as part of the marketing strategy. Here are some best practices: · Replacing banner ads with sponsored posts can be very effective in front of highly engaged audiences that also happen to be looking at related products or pages on your site. · The ad creative that performs best on Facebook is visual in nature. Engagement rates for photos and infographics tend to be higher than other types of ads. Just make sure you're using an image that will attract