Must have qualities for a home improvement blog to be search engine friendly

 

Expert optimization of blog content for the search engines is extremely important as your SERP ranking depends heavily upon it along with authenticity and quality of content. But with the latest Google algorithm updates publishing blogs with the right kind of content and optimization can be a little tricky. There are certain specific features affecting blog ranking in search engine result pages and here are some important factors or qualities of top ranking blogs those have direct or indirect impact on optimization and subsequently on blog ranking.

It is important that you understand what effect each of these factors have on a home improvement blog but as each of them serve a very specific purpose it is not advised to implement all of those on a single article or post. They should be used for the purpose of achieving specific goals only and let us take a look at a few of the most important factors or qualities.

·         Dwell Time: Though Google considers dwell time as an indirect ranking factor but it plays a crucial role in user experience. This is actually the time span spent by the reader at a particular blog or blog post and this metric is actually a very good indication of value of the content published.

·         Page speed: Page loading speed is an important factor that heavily affects user experience and a long loading time will m the readers to shift to other blogs.  Overuse of plug-ins and unnecessary codes can slow down page speed considerably and that is why keeping the codes to minimum or not using unnecessary plug-ins is recommended by expert search engine optimizers.

·         Mobile responsiveness: Mobile devices are now responsible for more than half the search traffic for Google and other popular search engines and you need to get your blog optimized for the mobile platforms for improved SEO metrics. Most top blogging services now operating are mobile friendly and for best mobile experience it is the rule of the thumb to keep things as simple as possible. You can also use mobile site speed test or Google analytics dashboard to keep an eye on your blog’s mobile performance.

·         Index date: The date your content is indexed by a search engine like Google is a factor considered by the algorithms for determining the relevancy and accuracy of the content. Implementation of historical optimization strategy can be a good way of positively affecting the optimization and significantly impacts its ranking.

·         Recent data: This is another indirect ranking factor providing the readers with a positive experience by making accurate and relevant information available to them. You can also include links to other credible websites for more up-to-date data and this is also an effective way of telling the search engines that the data you have uploaded is authentic and also relevant to the content. Over a longer time frame it will affect other metrics too like lower bounce rate and increased time spent on the pages. If you can maintain the above mentioned features for your blog pots you can surely expect for better results and ranking.

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